How to open your shop

1 Sign up

1. Click Open your shop (on the Sell page).
2. Enter your name, email and a password, your shop name, your shop's web address (e.g. gymfast → gymfast.ats.onl) and a short description. Click Sign up and continue.
3. Open the email we send and click the link to confirm your email address.

2 Your business Application → Your business

1. Business type (individual, sole trader, partnership, limited company), legal name and phone number.
2. Business address: type your postcode and tap Find address, then check the fields. This address is private — only you and My Shop see it (for checks and tax).
3. Want customers to see a different address (business premises or a mail-forwarding address)? Switch on Show customers a different address. It's printed on invoices, your shop's legal details and return labels. Customers must be able to reach you by post there — a PO box alone isn't enough.
4. Limited companies add their Companies House number; VAT-registered sellers add their VAT number. Save and continue.

3 What you'll sell Application → What you'll sell

1. Your shop's categories — one per line, e.g. Dumbbells · Kettlebells · Gym wear (up to 20). They become the menu on your shop's address, and you can change them any time.
2. Where your products appear on My Shop (optional): tick any of the main site's categories that fit. None fit? Type a suggestion — until it's added, your products go under Other.
3. How you deliver (e.g. “DPD next day from Leeds, dispatched within 1 working day”) and, optionally, your returns policy (leave blank for the standard policy).

4 Documents, then submit Application → Documents · Review & submit

1. Upload proof of address or business documents if asked (PDF, JPG or PNG — kept private). Never upload card or bank details or your passport — identity is checked securely by Stripe later.
2. Check the summary, tick that you agree to the seller terms, and click Submit my application.
3. We email you when it's reviewed. If we need more, you'll see our note — fix it and send it again.

5 Get paid Finance

1. Once approved, open Finance and click Connect with Stripe. Stripe checks your identity and bank details (they're never stored by My Shop). You can't receive payouts until this is done.
2. Tax details: follow the “Add your tax details” reminder on your Dashboard — the law requires marketplaces to collect them.

6 Delivery prices Delivery

1. Add a zone (e.g. United Kingdom) and the methods in it — name, price and how many days (e.g. Royal Mail Tracked 48, £3.95, 2 days). Set this up before you list products, so customers can see what delivery costs.
2. Optional: free delivery over an amount, collection in person, delivery profiles for heavy items, and your holidays in the dispatch calendar.

7 Make your shop look good Shop profile

1. Logo and banner, a shop colour, a tagline and a description.
2. Contact: an email for customers (required for businesses), phone and opening hours. Your business address and the optional address shown to customers can be changed here too.
3. Social links: Facebook, Instagram, WhatsApp (just your number), TikTok and more.
4. Featured & categories: rename or reorder your shop categories, and pick up to 8 products to feature at the top of your shop.

8 Add your products Products → Add product

1. Name, photos (the first is the main one), price and a good description. A “was” price only shows as a sale once the product really sold at that price for 28 days in the last 6 months. Environmental claims (eco-friendly, sustainable…) must be specific and true — they're checked.
2. AI writing help (if My Shop has switched it on for sellers): tell it a few facts and it writes the description, key features, product knowledge, search text and tags — check it, then press Use this.
3. Category on My Shop — or Other if nothing fits — and tick your shop categories (e.g. Kettlebells).
4. Options such as size or weight, each with its own stock and price if needed; stock, SKU, barcode, weight.
5. Save draft to finish later, or Submit for approval. Once approved it's live; later changes to the listing are checked again, but stock and listing on/off apply straight away.

9 Check your shop

1. Click View your shop at the top of your seller pages — it opens yourshop.ats.onl.
2. Check the menu, search, a product page and the footer — on your phone as well as a computer.
3. Share your shop's address on your social media.

10 Running your shop day to day Dashboard

• Your Dashboard shows what needs you: orders to send, messages, return requests, low stock, products sent back for changes.
• Orders: send them within 3 working days (unless the product says otherwise), add the tracking number, print packing slips and labels.
• Inbox and Questions: reply to customers within 2 working days.
• Returns: refund within 14 days of the goods coming back (or proof of postage, if sooner) — UK law. Each open return shows Refund due by …, and we email you 3 days before.
• Finance: sales, fees, payouts and monthly statements; yearly sales summaries for your tax return.